Luxe XM Saloon
Beta Werkz redesigned the website for Luxe Gold, a hair and nail salon in Joo Chiat — coherent with the salon’s physical luxury, with upfront pricing for transparency.
THE PROBLEM
The salon’s previous website no longer matched its modern luxury interior or current services — it needed a new look with updated information, imagery, and pricing.
WHAT BETA WERKZ BUILT
A redesign that references the salon’s physical furnishings for a coherent brand feel, a video banner showcasing stylist craft, and prices shown upfront for transparency.
A LUXURY SALON, REIMAGINED ONLINE
Luxe Gold is a Hair and Nail Salon in Joo Chiat providing personalised hair, nail and beauty services. The salon wanted a new look and feel for their website with updated information and pictures.
COHERENCE BETWEEN DIGITAL AND PHYSICAL
The website design referenced the modern luxury furnishings of the salon to ensure a coherent feel for visitors. A video banner featured the dedication and skills of the stylists. Prices were shown upfront for transparency.
THE OUTCOME
Digital and physical brand experience now match, and customers see services and prices before they walk in.
PROJECT SCREENSHOTS
