Mulberry Tour Booking CRM
Beta Werkz built a multi-tenant tour booking CRM for Mulberry Learning — appointment calendar, customer records, and automated WhatsApp confirmations, reminders and follow-ups with a two-way inbox.
THE PROBLEM
Mulberry Learning ran its tour-to-enrolment funnel across two centres manually — leads, tour scheduling, invitations, and follow-ups lived in separate threads, and every handover risked dropping a parent.
WHAT BETA WERKZ BUILT
A single multi-tenant CRM platform running the entire funnel: a live dashboard, appointment calendar, customer records, templated communications, and a built-in WhatsApp inbox. Booking confirmations, reminders and follow-ups go out automatically via approved WhatsApp templates, and two-way replies flow back into the inbox so automated journeys and human conversations live side by side.
- Multi-tenant CRM across two centres
- Live operations dashboard
- Appointment calendar for tour scheduling
- Customer records with full enquiry history
- Templated communications (WhatsApp approved templates)
- Automated confirmations, reminders and follow-ups
- Two-way WhatsApp team inbox with human handover
TURN TOUR ENQUIRIES INTO ENROLMENTS
The Mulberry team needed a single platform to run their entire tour-to-enrolment funnel across two centres — capturing leads, scheduling tours, sending invites, and following up at every stage without dropping a parent.
APPOINTMENTS, CUSTOMERS, WHATSAPP
We shipped a multi-tenant CRM with a live dashboard, appointment calendar, customer records, templated communications, and a built-in WhatsApp inbox so staff can move from lead to confirmed tour in one place.
CONVERSATIONS, ON AUTOPILOT
Booking confirmations, reminders and follow-ups go out automatically via WhatsApp using approved templates. Two-way replies flow back into the inbox, so staff conversations and automated journeys live side-by-side with full context.
THE OUTCOME
Staff at both centres move a parent from first enquiry to confirmed tour in one system, with routine WhatsApp communication running on autopilot and no enquiry lost between centres.
PROJECT SCREENSHOTS
FREQUENTLY ASKED QUESTIONS
What does the Mulberry Tour Booking CRM do?
It runs Mulberry Learning’s entire tour-to-enrolment funnel across two preschool centres: capturing leads, scheduling tours on an appointment calendar, sending automated WhatsApp confirmations and reminders, and keeping every conversation in a shared two-way inbox.
Can Beta Werkz build a similar CRM for my business?
Yes — the same architecture (booking calendar, customer records, WhatsApp automation, team inbox) applies to any enquiry-and-appointment business: education centres, clinics, salons, showrooms, and service companies. Projects are scoped free and quoted before work begins.
Does the WhatsApp automation use the official API?
Yes. All automated journeys run on the WhatsApp Business Platform with Meta-approved message templates — no grey-market tools that put the business number at risk.